Marketing

Knowledge Management and Marketing: “Sharing” a Link

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It used to be that Knowledge Management and Marketing are too very disparate functions with clear training and education needed to differentiate one professional from another. I think there is a lot of overlap between these two jobs, specifically in two areas: The use of social media to capture, share and create interaction over content …

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The Dawn of the Generalist

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Is it me or are the lines blurring between Communication, Marketing, Learning and Knowledge Sharing? Usually, these are distinct functions with people who have years of experience and even advanced degrees in the relevant subject matter. Not anymore! My own path has taken me from Communication (with a Master’s in Communication) to Learning to Knowledge …

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