I have been reading a number of articles dealing with the age old problem of information overload. Seth Godin blogged about Getting meta and asked if information about information is now more important than the actual content we’re seeking. It is in a tag and search society! Tom Davenport purported in the Harvard Business Review that we …
I was out watching the UFC fight with my significant other a few Saturdays ago when the loser of the title fight stated he was going to continue his rant on Twitter. That struck me so funny that I tweeted about it. Right then and there at 11 pm central time on a Saturday: “Even …
Is it me or are the lines blurring between Communication, Marketing, Learning and Knowledge Sharing? Usually, these are distinct functions with people who have years of experience and even advanced degrees in the relevant subject matter. Not anymore! My own path has taken me from Communication (with a Master’s in Communication) to Learning to Knowledge …
I attended a Social Media Roundtable yesterday morning and the question of trust came right to the forefront of the cultural debate of why companies should use (or don’t use) social media. A lawyer can poke holes into any argument for or against social media but leaders need to instill a culture of trust in …
The most common question I get about web 2.0 tools is when should we use a wiki? I find this question most interesting. Even though Twitter has been around a lot less time than wikis, it seems like companies have figured out Twitter’s place in their tool box but wikis are still a head-scratcher. We …
Companies are aware of and understand they must embrace social media externally with their clients but also internally to engage their employees and inspire collaboration. However, some leaders are still wary of social media as a time-waster, and, despite the numerous companies we hear about everyday using social media, many companies have still not adopted …
#6 People will never adopt these tools; they like email too much. People still love their email. As much as people complain about it; they can’t live without it. Adoption of social tools is not automatic, which is why you need a purpose, a plan and some marketing and communication behind them. But, the benefits of …
Top Ten Myths about Social Media (the last Five) Read More »
#1 You can just launch it and forget it. Yes. The purpose of social tools is to inspire collaboration and transparency, and its content should grow organically. However, you need a plan to monitor postings to ease your attorneys’ apprehensions and track usage for proof of success. #2 People will stumble upon it own their …
Top 10 Myths About Social Media (the First Five) Read More »
So, let me get this straight. I use a wiki to create project agendas but a SharePoint site to store my project management documents. I go to YouTube for our corporate videos and Flickr to contribute to our “fun” employee photo library. Then, I jump to the discussion forums to share and comment on ideas but if I …
I read a wonderful article in the June 2009 issue of the Ragan Report detailing some lessons learned from Southwest Airlines. Their Emerging Media group decided that they should have some loose guidelines for when to use which social media. They decided for their business, they would use blogs for exploring deeper issues; Twitter for …